The “Flou Artistique” of French Business Presentations: Don’t Get Lost in the Details🎨

When you’re working with French clients or partners, you might notice that their presentations often have a unique flavor 👌.
There’s a tendency towards more conceptual discussions and sometimes, a lack of precise numbers to back up claims.
If you’re used to the U.S. clear-cut & data-driven style, this might feel like driving through fog - artistic, but confusing!

It’s much like the French language, where not all letters are pronounced, and much is left to interpretation.
In the world of business, this "flou artistique" can sometimes leave American counterparts scratching their heads.

Why the French Love Conceptual Presentations?
🖼 🔭 French business culture often prioritizes big ideas and long-term visions over immediate, quantified results (who cares about money?!). Instead of jumping straight into ROI or KPIs, they like to paint a broader picture .

Where’s the Data?
One key difference is the level of importance placed on numbers. In the U.S., your audience expects solid metrics and proof that your product or service works. They want to see KPIs, OKRs, and a clear roadmap for achieving those targets.
🗣 However, French presentations might focus more on philosophy, strategy, or potential.

💃Professional (and personal) relationships in French business can feel like a delicate dance - one where both parties take their time to appreciate, understand, and evaluate each other.

So how can you handle this?
☑️1- Be Patient with the Big Picture
French professionals often take time to explain the context and long-term vision before diving into the details. Don’t rush them for numbers immediately; give them space to explore their strategic thinking.
☑️2- Ask Direct Questions
Once they’ve laid out their vision, it’s perfectly acceptable to ask for more concrete data (but wait 30min.). Ex “This strategy sounds great! What are the projected cost savings or ROI we can expect in the first six months?”
☑️3- Recognize the Value of Relationships
For the French, the relationship-building process is essential. This can sometimes overshadow immediate ROI concerns. Show that you value the relationship, but also feel free to request more data when needed.

While French business presentations may not always start with the numbers, they can lead to great collaborations if you’re willing to adapt to the cultural style. Once you’ve listened to their broader vision, steer the conversation towards data, metrics, and results that are more familiar in U.S. contexts.

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