SEO is dead. Long live LEO - AND don’t forget to impress the AI!

💥 The way your prospects search has changed – your strategy should too.

I don’t know about you, but like most B2B or B2C prospects, I no longer type “best software for X in 2025” into Google.
Now, we ask ChatGPT, Claude, or Gemini directly:
🤖 “Which solution will help my team be more productive?”
🧠 “What’s the best CRM for a small tech company or SaaS business?”
🎉 Welcome to the era of LEO – Language Engine Optimization.

So what exactly is LEO?
If SEO was about pleasing Google, LEO is about making your brand visible, credible, and recommendable by generative AI.

AI models don’t search in real-time like Google.

They rely on:
- Structured and consistent data
- Clear, contextualized product descriptions
- High-quality third-party mentions (articles, interviews, reviews)
- A cohesive and trusted web presence they can retain and reuse

🚀 Your Share of Model – how often and how positively your brand appears in AI-generated answers – is becoming as critical as your Share of Voice.

And each AI sees you differently:
💬 Meta Llama might see your brand as “reliable and fun” while ChatGPT finds it “fun… but not reliable.”


🧠 It’s time to rethink:
- What the AI knows about you
- How it interprets your brand
- Whether it recommends you… or forgets you

❌ The real question is no longer: “Am I well ranked on Google?”
✅ But rather: “Will ChatGPT recommend my product when someone is ready to buy?”

⚠️ What you don’t know might already hurt you…
📉 A meal-prep brand was labeled “too complicated” by ChatGPT – just because one ad showed chopped chives.
🥃 Ballantine’s, a mass-market Scotch, was misidentified as a prestige product by Llama, forcing the brand to rethink its digital assets.
🎯 Some companies now even test their ad concepts on AI before going live to adjust brand perception.

💡 5 LEO techniques worth exploring:
- Write clear, structured, contextual product descriptions
- Use structured data (e.g., schema.org)
- Build up third-party reputation (reviews, interviews, backlinks)
- Ensure brand consistency in tone, messaging, and naming
- Check what AIs currently say about you – and fix any blind spots

🎯 Is your marketing team ready to be visible and credible in the eyes of AI?

Inspired by the article by Scott J. Mulligan (MIT Tech Review): Your most important customer may be AI
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