Let’s compare SaaS models with subscription-based TV services

I know pretty well those two industries , with extremely similar business models 📈

• Understanding and anticipating your audience’s needs 💻📺 is the name of the game. 🎯

• The Holy Grail: Recurring revenue (ARR - Average Recurrent Revenue) 🏆 is their treasure 🏴‍☠️.
  
  Why?
  Because it provides predictable revenue streams in the short and medium term – and that’s rock solid! 💰
  This model attracts investors by (re)assuring them about financial stability even in unpredictable markets.

  
  But it’s not just about subscriptions – it’s the art of captivating and retaining your users for the long term! 🎨
  👉 Canal+ uses exclusive movies and F1 races to attract niche audiences.
  👉 Microsoft and Apple retain users because canceling means losing your stored photos, documents, and software. Tough to leave, right?
  👉 Netflix offers complete flexibility. They know you’ll come back for the next season of your favorite show. And let’s be honest, sometimes we forget to cancel 📱
  
  Here are a few winning strategies to keep your customers engaged 🎣
  👉 Anticipate their needs using data to keep them hooked.
  👉 Reduce churn by making the experience unforgettable! Or offer regular new content (hello, Netflix and its controversial series "Monster" even causing some people to rethink a verdict!).
  👉 Upsell with additional features, like Spotify’s ad-free version.
  👉 Bundle offers to maximize value. Take HRTech as an example, where modules can be sold separately or in packages: employee experience on one side, e-learning or dashboards on the other.
  
  SaaS & AI: The Revolution is Here!
  Artificial intelligence is the superpower revolutionizing everything! 💥

  
  💡 Lower costs and an improved user experience.
  For SaaS, which is 100% digital native, AI goes even further by predicting future customer needs through data analysis.
  Imagine identifying weak signals (like declining engagement) and acting before the customer even thinks about canceling!

  
  The ultimate bonus?

  SaaS can offer ultra-personalized services (ex: Netflix), making each experience unique.
  In short, AI is THE chess match where everyone wins!♟️
  
  hashtag#SaaS hashtag#Subscription hashtag#Upsell hashtag#Churn hashtag#Engagement hashtag#AI hashtag#CustomerLoyalty hashtag#BusinessModel hashtag#Investors